San Diego State University: Bangkok - International Entrepreneurship, Hosted by the Asia Institute

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  • Location(s): Thailand
  • Program Type(s): Study Abroad
This program doesn't accept outside students

The global economy, increasingly larger and more complex, is a very dynamic arena. The objective of the course is to teach students how to adequately research, assess, and analyze entrepreneurial opportunities in the global marketplace. This is ac... read more

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About

The global economy, increasingly larger and more complex, is a very dynamic arena. The objective of the course is to teach students how to adequately research, assess, and analyze entrepreneurial opportunities in the global marketplace. This is accomplished in Thailand through lecture, case analyses, company and agency visits during the two weeks in country.

The course encompasses market analysis and feasibility; selection of the optimal entry strategy; cross-cultural analysis; competitive analysis; the development of the appropriate market mix; and financial, human resource requirements, and a time line for implementation.  The course will impart how to employ vast amounts of data available about diverse markets and thoroughly analyze it to determine entry and ongoing market strategies.

This program is hosted by the Asia Institute in collaboration with International Volunteer HQ. Over the past eight years, the Asia Institute has become a leading host partner for many educational institutions supporting short-term programs in Asia. More information about the Asia Institute can be found at www.asiainstitute.org.

Program Type(s):
Study Abroad
Program Length(s):
  • January Term
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