Michigan State University: Italy - Advertising and Public Relations a la Mediterranean

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Set against a backdrop of monuments to classic aesthetics, this program will explore the strategic and writing considerations common to both contemporary advertising and public relations campaigns.  Students will identify differences and similarit... read more

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About

Set against a backdrop of monuments to classic aesthetics, this program will explore the strategic and writing considerations common to both contemporary advertising and public relations campaigns.  Students will identify differences and similarities between the American and Italian approaches to creativity in persuasive communication.  Participants will have an opportunity to learn first-hand some of the nuances that make cross-cultural marketing and communication so challenging.  They will learn how historical influences have played a role in the development of present-day customs and culture.  Students also can observe how small variations in language and lifestyle can affect attitudes and behavior. Group excursions include the best Rome has to offer, from the Coliseum to the Vatican and many points in between.

Program Type(s):
Study Abroad
Program Length(s):
  • Summer
Instruction Language(s):
  • English
Relevant Study Subject(s):
  • Public Relations, Advertising, Applied Communication
Minimum GPA:
2.5
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